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› Policies on Corporate Sponsorship and Naming Rights
Updated 10/08
Policies on Corporate Sponsorship and Naming Rights
Contents
- General Discussion
- Policies of Washington State Local Governments
- Policies from Other States
- Samples of Local Government Marketing Promotions
General Discussion
- Citizen-Driven Guidelines for Sponsor Recognition in Park and Recreation Settings, by Andrew Mowen and Mark Havitz, Parks & Recreation, September 2002, MRSC Library Loan
- A Corporate Sponsorship Toolbox (
348 KB) - Canadian Heritage Partnering Framework
- Names in Lights: Corporate Purchase of Sport Facility Naming Rights, by Dr. Larry M. McCarthy and Dr. Richard Irwin, Cyber-Journal of Sport Marketing, 1998
- Parks and Corporate Sponsorships, by Kevin Bartram, Urban Parks Online
- What's in a Name? by Dianne Hoover, Parks and Recreation, August 2006 Library Loan
Policies of Washington State Local Governments
- Des Moines Parks & Recreation Department - Agreement for Advertising in City Parks and Recreational Facilities (
255 KB)
- King County Parks Transition Plan. See Revenue Enhancement Strategies ( 274 KB), section on "Naming Rights and Advertising" (pp. 69-70). Also see King County Survey (includes question on naming rights and parks).
- Seattle Parks and Recreation Policy on Corporate Sponsorship ( 28 KB), No. 060-P 1.5.1, 1-03
Policies from Other States
- Anchorage, Alaska Parks & Recreation Department Department Policy & Procedure Corporate Sponsorship Policy ( 35 KB), October 31, 2007
- California State Parks - Corporate Sponsorship Criteria
- Des Moines, Iowa – Recommendation to Approve Agreement with Pepsi Americas with Parks and Recreation Department - includes financial impact information, 3-02
- Long Beach, California Municipal Code, Ch. 16.55 - Advertising on Public Property and Facilities
- Portland, Oregon, Policy PRK-3.03 - Sponsorship and Naming Policies at Park Properties
- Portland, Oregon - Municipal Marketing Program Portland Gets Creative in Shrinking Budget Battle, Portland Business Journal, 8-26-02
- San Diego Corporate Partnership Program
Samples of Local Government Marketing Promotions
- Auburn Sponsorship Opportunities
- Brier Parks and Recreation Event Sponsorship Opportunities
- Des Moines, Washington Sponsorship Opportunities
- Everett - Sponsorship
- Pierce County Sponsorship - Marketing Program - Naming Rights, Signage, Advertising, Special Events, Vendor Agreements, Capital Projects/Infrastructure, Golf Course, Initiatives
- Puyallup Parks and Recreation Volunteer/Sponsorship Opportunities
Related Resources