Policies on Corporate Sponsorship and Naming Rights

Contents

• General Discussion
• Policies of Washington State Local Governments
• Policies from Other States
• Samples of Local Government Marketing Promotions

General Discussion

• Citizen-Driven Guidelines for Sponsor Recognition in Park and Recreation Settings, by Andrew Mowen and Mark Havitz, Parks & Recreation, September 2002, MRSC Library Loan
• A Corporate Sponsorship Toolbox ( 348 KB) - Canadian Heritage Partnering Framework
• Names in Lights: Corporate Purchase of Sport Facility Naming Rights, by Dr. Larry M. McCarthy and Dr. Richard Irwin, Cyber-Journal of Sport Marketing, 1998
• Parks and Corporate Sponsorships, by Kevin Bartram, Urban Parks Online
• What's in a Name?  by Dianne Hoover, Parks and Recreation, August 2006 Library Loan

Policies of Washington State Local Governments

• Des Moines Parks & Recreation Department -  Agreement for Advertising in City Parks and Recreational Facilities ( 255 KB)
• King County Parks Transition Plan. See Revenue Enhancement Strategies  ( 274 KB), section on "Naming Rights and Advertising" (pp. 69-70). Also see King County Survey  (includes question on naming rights and parks).
• Seattle Parks and Recreation Policy on Corporate Sponsorship ( 28 KB), No. 060-P 1.5.1, 1-03  

Policies from Other States

• Anchorage, Alaska Parks & Recreation Department Department Policy & Procedure Corporate Sponsorship Policy ( 35 KB),   October 31, 2007
• California  State Parks - Corporate Sponsorship Criteria
• Des Moines, Iowa – Recommendation  to Approve Agreement with Pepsi Americas with Parks and Recreation Department  - includes financial impact information, 3-02  
• Long Beach, California Municipal Code, Ch. 16.55 - Advertising on Public Property and Facilities
• Portland, Oregon, Policy PRK-3.03 - Sponsorship and Naming Policies at Park Properties
  • Portland, Oregon - Municipal Marketing Program Portland Gets Creative in Shrinking Budget Battle, Portland Business Journal, 8-26-02
• San Diego Corporate Partnership Program

Samples of Local Government Marketing Promotions

• Auburn Sponsorship Opportunities
• Brier  Parks and Recreation Event Sponsorship Opportunities
• Des Moines, Washington  Sponsorship Opportunities
• Everett - Sponsorship
• Pierce County Sponsorship  - Marketing Program  - Naming Rights, Signage, Advertising, Special Events, Vendor Agreements, Capital Projects/Infrastructure, Golf Course, Initiatives
• Puyallup Parks and Recreation Volunteer/Sponsorship Opportunities