Corporate Sponsorship and Naming Policies

Contents

• Introduction
• General Information
• Policies of Washington State Local Governments
• Policies from Other States
• Samples of Local Government Marketing Promotions

Introduction

Many jurisdictions seek corporate and community partnerships to sponsor community programs and facilities as part of their business plans for funding. Community and corporate support may range from fund raising activities such as selling pavers, corporate sponsorship of an event or sports team, and/or the purchase of naming rights for a public facility for a period of time. Sponsorships are most frequently used to fund various parks and recreation programs, but some jurisdictions are exploring naming rights as a potential revenue source. This page provides examples of policies and marketing information.

General Information

• Corporate Connection, by Phil Hayward, Parks and Recreation, 04/2011
• A Corporate Sponsorship Toolbox (), Canadian Heritage Partnering Framework, 2002
• Name Your Price, by Phil Hayward, Parks and Recreation, 04/2011
• State Parks Seek Corporate Donors to Stay Open, by Linda Baker, Governing, August 2011 - Alternate title on print copy: Paying for Parks
• What's in a Name? by Dianne Hoover, Parks and Recreation, 08/2006 Library Loan

Policies of Washington State Local Governments

• Des Moines Parks and Recreation Department - Agreement for Advertising in City Parks and Recreational Facilities ()
• King County Code §7.08.080 - Advertising, sponsorship and naming rights in Title 7 - Parks and Recreation
• King County Parks Business Transition Plan See Revenue Enhancement Strategies (), 2002
• Liberty Lake Ordinance No. 168 - Establishes criteria for accepting donations for parks, facilities, and recreation programs, passed 02/19/2008
• Mason County Resolution No. 19-09 () - Establishing a corporate sponsorship policy for Mason County Parks and Trails Department, 03/03/2009
• Port Angeles Parks and Recreation Facility/Program Sponsorship Policy
• Seattle Parks and Recreation Policy on Corporate Sponsorship (), No. 060-P 1.5.1, 01/21/2003
• Spokane County Parks and Recreation Sponsorship Program policy & procedures
• Vancouver-Clark Parks and Recreation, Commemorative Naming of Parks and Recreation Facilities (), Policy 2011-03, 4/25/2011

Policies from Other States

• Anchorage, AK Parks and Recreation Department Policy and Procedure Corporate Sponsorship Policy (), 10/31/2007
• California State Parks Corporate Sponsorship Criteria
• Denver, CO Corporate Sponsorship Policy (), 11/2005
• Portland, OR, Policy PRK-3.03 - Sponsorship and Naming Policies at Park Properties
• San Diego, CA Corporate Partnership Program

Samples of Local Government Marketing Promotions

• Anacortes 2011 Bark in the Park Sponsorship Form ()
• Auburn Sponsorship Opportunities
• Bellingham Healthy Communities Small and Simple/Community Event Sponsorship Program () - Funding Eligibility and Guidelines
• Brier Parks and Recreation Event Sponsorship Opportunities
• Des Moines Volunteer and Sponsorship Opportunities
• Everett Become a Sponsor
• Kitsap County RFP Naming Rights, Kitsap Pavilion () 2011-116
• Pierce County Sponsorship- Marketing Program - Naming Rights, Signage, Advertising, Special Events, Vendor Agreements, Capital Projects/Infrastructure, Golf Course, Initiatives
• Puyallup Parks and Recreation Sponsorship Opportunities
• Redmond Arts Donations and Sponsorships and Community Events
• Renton 2012 Sponsorship Opportunities
• Sammamish Sponsorship Information Package () At a Glance (For 2012)

Related MRSC Resources

MRSC Index - Corporate sponsorships, naming rights, rights to advertise

Need more information?

Feel free to Ask MRSC. Washington cities, counties, and our contract partners can call or email MRSC for more information and advice - free of charge.