Policies on Corporate Sponsorship and Naming Rights

General Discussion

• Citizen-Driven Guidelines for Sponsor Recognition in Park and Recreation Settings, by Andrew Mowen and Mark Havitz, Parks & Recreation, September 2002, MRSC Library Loan
• A Corporate Sponsorship Toolbox ( 348 KB) - Canadian Heritage Partnering Framework
• Names in Lights: Corporate Purchase of Sport Facility Naming Rights, by Dr. Larry M. McCarthy and Dr. Richard Irwin, Cyber-Journal of Sport Marketing, 1998
• Parks and Corporate Sponsorships, by Kevin Bartram, Urban Parks Online
• What's in a Name?  by Dianne Hoover, Parks and Recreation, August 2006 Library Loan

Policies of Washington State Local Governments

• Des Moines Parks & Recreation Department -  Agreement for Advertising in City Parks and Recreational Facilities ( 255 KB)
• King County Parks Transition Plan. See Revenue Enhancement Strategies  ( 274 KB), section on "Naming Rights and Advertising" (pp. 69-70). Also see King County Survey  (includes question on naming rights and parks).
• Seattle Parks and Recreation Policy on Corporate Sponsorship ( 28 KB), No. 060-P 1.5.1, 1-03  

Policies from Other States

• Des Moines, Iowa – Recommendation  to Approve Agreement with Pepsi Americas with Parks and Recreation Department  - includes financial impact information, 3-02  
• Long Beach, California Municipal Code, Ch. 16.55 - Advertising on Public Property and Facilities
• Portland, Oregon - Municipal Marketing Program Portland Gets Creative in Shrinking Budget Battle, Portland Business Journal, 8-26-02
• San Diego Corporate Partnership Program

Samples of Local Government Marketing Promotions

• Brier  Parks and Recreation Event Sponsorship Opportunities
• Des Moines, Washington  Event Sponsorship Opportunities
• Puyallup Parks and Recreation Volunteer/Sponsorship Opportunities

Marketing Services

Public Enterprise Group - This Group's mission is to enhance America's quality of life by bringing more revenues to governments and institutions, without the need for new taxes, bonds, or fees. PEG does this by arranging new kinds of partnerships between leading corporations and governments, agencies, and non-profit firms 
• Santa Rosa Resolution No. 25345  An agreement with Public Enterprise Group, to establish corporate partnership agreements, 8-02