Subjects › Parks and Recreation
› Policies on Corporate Sponsorship and Naming Rights
Updated 06/2011
Policies on Corporate Sponsorship and Naming Rights
Contents
- General Information
- Policies of Washington State Local Governments
- Policies from Other States
- Samples of Local Government Marketing Promotions
General Information
- Citizen-Driven Guidelines for Sponsor Recognition in Park and Recreation Settings, by Andrew Mowen and Mark Havitz, Parks & Recreation, 09/2002 MRSC Library Loan
- Corporate Connection, by Phil Hayward, Parks and Recreation, 04/2011
- A Corporate Sponsorship Toolbox (
), Canadian Heritage Partnering Framework, 2002
- Name Your Price, by Phil Hayward, Parks and Recreation, 04/2011
- Names in Lights: Corporate Purchase of Sport Facility Naming Rights, by Dr. Larry M. McCarthy and Dr. Richard Irwin, Cyber-Journal of Sport Marketing, 1998
- Parks and Corporate Sponsorships, by Kevin Bartram, Urban Parks Online
- State Parks Seek Corporate Donors to Stay Open, by Linda Baker, Governing, August 2011 - Alternate title on print copy: Paying for Parks
- What's in a Name? by Dianne Hoover, Parks and Recreation, 08/2006 Library Loan
Policies of Washington State Local Governments
- Des Moines Parks & Recreation Department - Agreement for Advertising in City Parks and Recreational Facilities ()
- King County Code §7.08.080 - Advertising, sponsorship and naming rights in Title 7 - Parks and Recreation
- King County Parks Business Transition Plan See Revenue Enhancement Strategies (), 2002
- Mason County Resolution No. 19-09 () - Establishing a corporate sponsorship policy for Mason County Parks and Trails Department, 03/03/2009
- Port Angeles Parks and Recreation Facility/Program Sponsorship Policy
- Seattle Parks and Recreation Policy on Corporate Sponsorship (), No. 060-P 1.5.1, 01/21/2003
- Spokane County Parks & Recreation Sponsorship Program policy & procedures
- Vancouver-Clark Parks and Recreation, Commemorative Naming of Parks and Recreation Facilities (), Policy 2011-03, 4/25/2011
Policies from Other States
- Anchorage, AK Parks & Recreation Department Department Policy & Procedure Corporate Sponsorship Policy (), 10/31/2007
- California State Parks - Corporate Sponsorship Criteria
- Denver, CO Corporate Sponsorship Policy (), 11/2005
- Des Moines, IA – Recommendation to Approve Agreement between Pepsi Americas and Parks and Recreation Department - includes financial impact information, 03/02
- Long Beach, CA Municipal Code Ch. 16.55 - Advertising on Public Property and Facilities
- Portland, OR, Policy PRK-3.03 - Sponsorship and Naming Policies at Park Properties
- San Diego, CA Corporate Partnership Program
Samples of Local Government Marketing Promotions
- Anacortes 2011 Bark in the Park Sponsorship Form ()
- Auburn Sponsorship Opportunities
- Bellingham Healthy Communities Small and Simple/Community Event Sponsorship Program () - Funding Eligibility and Guidelines
- Brier Parks and Recreation Event Sponsorship Opportunities
- Des Moines Volunteer and Sponsorship Opportunities
- Everett - Become a Sponsor
- Kitsap County RFP Naming Rights, Kitsap Pavilion () 2011-116
- Mill Creek Sponsorship Opportunities brochure ()
- Pierce County Sponsorship - Marketing Program - Naming Rights, Signage, Advertising, Special Events, Vendor Agreements, Capital Projects/Infrastructure, Golf Course, Initiatives
- Puyallup Parks and Recreation Sponsorship Opportunities
- Redmond Arts Donations and Sponsorships and Community Events
- Renton 2011 Sponsorship Opportunities
Related MRSC Resources