scenic picture from Washington state
SubjectsEconomic Development › Marketing the Community for Economic Development
Updated 04/2012

Marketing the Community

Contents

Introduction

To attract business, industry, or visitors a community must market itself beyond its geographic boundaries. A marketing program may include advertising in printed publications, use of other media, public relations, promotions, and an Internet presence. This page offers examples in addition to those listed on the downtown development and tourist development pages.

Marketing Plans

Branding

Washington Examples

Total Branding Projects

  • Edinburgh (Scotland) Regional City Brand - Site created to develop and promote the city's brand. It is the official introduction to 'Edinburgh Inspiring Capital'- the Edinburgh City Region Brand. Users are invited to explore the website for information about the brand and access brand materials and resources
  • Mounds View, MN Branding Project - Provides timeline documents on process
  • Toronto Unlimited - Provides information on the Toronto Branding Project

Business Retention - Economic Gardening

Marketing on the Internet

Advertising Economic Development Opportunities

  • Bellevue Economic Development - Provides economic data, how to grow a business, and information on economic trade
  • Federal Way Economic Development - See "Federal Way - It's all within reach!" video
  • Forks Economic Development Opportunities - Focus is on industrial park, the airport, and the technology center
  • Kitsap Economic Development Alliance - Provides comprehensive information on the merits of Kitsap County
  • Pierce County Economic Development Division- Focus is on assisting businesses in Pierce County; includes site selection and planning, financing, permit assistance, business retention services, data and analysis
  • Renton Economic Development - Highlights community and provides links to business, educational, and demographic resources
  • Richland Economic Development Office - Provides vision and mission; and links to information on available sites and buildings, business retention expansion survey, doing business here, and a community profile
  • Seattle Office of Economic Development - Provides a Business Portal; provides information on start your business, grow your business, green your business, and provides links for business owners, business districts, and key industries
    • Only in Seattle Initiative - The Only in Seattle Initiative works with businesses, property owners and other community leaders to organize around a common vision for a business district and attract investment.
  • Sedro-Woolley Industrial Parks, Chamber of Commerce - Provides information on industrial parks and tenants of the park, global businesses in the area, and other industires
  • Tacoma Business Assistance - Provides information on choosing a location for your business, available properties, starting a business in tacoma, economic gardening program, business incentives, business loan program, neighborhood business district program, small works roster, film and movie location assistance
  • Vancouver Economic Development - Economic Development Services is dedicated to improving, enhancing and diversifying Vancouver’s economic and business climate. Site provides information on downtown revitalization including housing, business development, policy guides, and economic development resources
  • Yakima County Development Association - Provides one-stop source for all the information and assistance that is available to local businesses from a network of government agencies, chambers of commerce, colleges and universities, and other important non-profit service providers.

Promoting Downtowns

Marketing the Community for Economic Development Related MRSC Resources
MRSC Index – Marketing, promotions, branding

Need more information?

Feel free to Ask MRSC. Washington cities, counties, and our contract partners can call or email MRSC for more information and advice - free of charge.