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Ten Tips for Organizing for Tourism
Excerpted with Permission from The Colorado Community Tourism Guide, by Sara Richardson
Published by the Colorado Center for Recreation and Tourism Development, Univ. of Colorado at Boulder and Colorado Center for Community Development, Univ. of Colorado, Denver, 1991. To obtain publications, see NxLeveL Training Network.
- Ensure that your tourism organization is endorsed as the primary coordinating body for tourism by local government, the local business community, and any other organizations with tourism interests
- Assess community goals for the future and develop a policy statement that reflects those goals
- Create a statement of purpose and bylaws.
- Set up committees and subcommittees.
- Establish lines of communication and develop a flow of information
- Foster a spirit of cooperation and coordination among agencies and organizations within you town.
- Create awareness in your community through the media and other channels.
- Choose a name and logo that creates an image
- Identify methods for financing operations, promotions, and capital improvements associated with tourism.
Develop an action program: set goals and methods of accomplishing them.